Scaling Engagement for FreshBite
How Arizona Revitalized a Meal Kit Brand’s Content Strategy to Drive Growth
Client
Freshbite Meals
Year
2022
Service
Marketing Strategy, Social Media
Innovative Strategy
FreshBite Meal Kits, a subscription-based service offering fresh, pre-portioned ingredients for home-cooked meals, came to Arizona with a clear challenge: their customer retention and engagement metrics were stagnating, and their content wasn’t connecting with their audience. Although their product offered convenience and quality, their messaging failed to highlight these strengths in a way that resonated with busy professionals and families.
Our team started by reshaping FreshBite’s content strategy to emphasize storytelling, community building, and value-driven content. We developed a series of blog posts tailored to their audience’s needs, such as "10 Quick Weeknight Dinners Using FreshBite Meal Kits" and "The Secret to Saving Hours in the Kitchen Without Sacrificing Quality." These posts not only boosted SEO rankings but also drove traffic to their website by offering practical, relatable insights.
OUR SOLUTION
On social media, we crafted a vibrant content plan centered on eye-catching visuals, user-generated content, and interactive elements like polls and recipe challenges. A highlight of the campaign was the #FreshBiteChallenge, which invited customers to share creative ways they used the meal kits, creating a wave of organic engagement. Paired with targeted ads, this campaign expanded their reach and grew their following by 80%.
o retain existing customers, we designed a personalized email marketing campaign that included exclusive recipes, seasonal discounts, and “behind-the-scenes” looks at FreshBite’s sourcing and packaging process. This approach not only nurtured customer loyalty but also led to a 35% increase in repeat orders.
The results exceeded expectations. Within six months, FreshBite experienced a 150% increase in website traffic and a 50% rise in customer retention.
